We all hear about the automated attacks where cyber-criminals try to fool us into responding to an e-mail that leads us to giving up sensitive information about ourselves. They are sent to millions of people and are usually easily detected because of their generality. Google just released a study that speaks about criminals that take the time to personalize attacks resulting in much higher returns (for them).
Here is an article from CNET describing what they found.
Google reveals inner workings of manual hijacking
In Google’s study, the firm gets up close and personal with hijackers that target not businesses or governments, but you personally.